The producers of Baby Einstein describe the program as a "Video Board Book," a format that employs the sorts of images kids and infants respond to -- distinct patterns and colorful real-world toys and objects. Kids can learn such concepts as prediction (push a button: something happens) and object permanence (peek-a-boo isn't magic). Designed as an interactive...
Read moreThe producers of Baby Einstein describe the program as a "Video Board Book," a format that employs the sorts of images kids and infants respond to -- distinct patterns and colorful real-world toys and objects. Kids can learn such concepts as prediction (push a button: something happens) and object permanence (peek-a-boo isn't magic). Designed as an interactive parent-child program, Baby Einstein works best when an adult is there to point out objects and name them, or otherwise hip the infant to the infectious nature of the music, visuals, and sounds. And what sounds they are: The producers note research suggesting that infants have a natural ability to distinguish and assimilate all manner of sounds -- a knack that fades as the sounds of one language begin to dominate their thinking. Baby Einstein exposes infants to a multitude of phonemes (the sounds of human language), which could form groundwork for foreign-language studies in later life.
